About Us

Market Karma's owner, Tia Karelson

Market Karma's owner, Tia Karelson, has twenty years of public and private sector experience. Ms. Karelson is a passionate business and marketing expert who excels at analysis, strategy, and execution.

Ms. Karelson's career began by establishing expertise in specific disciplines, market research and law. Her legal background gives her the unique ability to apply analytical skills to strategic questions. With that foundation, she moved to strategic business positions with Thomson Reuters and Deluxe Corporation. Her public sector experience includes working as a law clerk for Southern Minnesota Regional Legal Services, and serving as a judicial clerk in Freeborn County, MN. 

In strategic roles, she has uncovered profitable market opportunities,  developed and managed products for niche markets, written business cases, led numerous cross-functional teams, collaborated with sales teams, negotiated resources, led market segmentation projects and managed teams. Ms. Karelson's products and programs have generated millions of dollars in revenue. 
Ms. Karelson is also adjunct faculty at the Hamline University School of Business where she teaching MBA-level marketing courses.   

She has volunteered with several organizations, including:                 
  • WomenVenture
  • AchieveMpls
  • Leadership Twin Cities
  • Metro Meals on Wheels.    
Ms. Karelson received her Bachelor of Arts degree from the University of Minnesota - Twin Cities, and her Juris Doctor from the Hamline University School of Law.