Lessons Learned in 2012

posted May 28, 2013, 10:30 AM by Tia Karelson
December 26, 2012

Lessons Learned in 2012

2012 saw the birth of Market Karma LLC, a strategic marketing consultancy that specializes in identifying new revenue and product development opportunities for growing businesses. These are the lessons learned during the first year of business. Some relate to business, some relate to life.

·         A well-written proposal gives away just enough, but not so much that they can proceed without you

·         Get paid a portion up front. Clients, whether small businesses or billion dollar corporations need prodding to pay invoices

·         Ignore the noise – find a few things to do well, get rid of the rest. And remember you have the freedom to change

·         Eliminate the word “should” from your vocabulary (blatantly stolen from a few wise women)

·         Remember why you’re doing it

·         Volunteer

·         If you meet someone you don’t like, but feel she could be a good connection, walk away. Listen to your gut

·         Avoid large group networking events that are not specific to your expertise or interests.  Waste of time, money and energy

·         Pay attention to what is working more than to what is not

·         Get out of your head

·         Twitter is fun (Check out Twitter handle @MarketKarmaLLC)

·         Little goals are easier to achieve, and can lead to big accomplishments

·         Believe

Finally, 2012 saw the death of a dear friend, a close friend’s spouse, and my godmother. While work was mentioned at each memorial, it served as a reference point. When the world is turbulent, and the economy uncertain, it is easy to work, work, work. That is a path to a shorter existence, and less time to create memories with friends and family. There is another bonus to pulling back. The work gets better.

If your business needs to identify and execute new revenue opportunities, Market Karma is available.  

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